The Making of a Legend – Centenary of The Ivy

The Ivy is one of London’s most celebrated restaurants and definitely a place to be seen. Throughout it’s long history, every celebrity and notable has been seen to eat at The Ivy, so many in fact that its probably easier to simply input here a copy of Who’s Who!  Film stars such as Laurence Olivier and Vivien Leigh, to theatrical royalty such as Noël Coward and Dame Maggie Smith, politicians like Maggie Thatcher, to Tom Cruise, the Beckhams or Benedict Cumberbatch with Sophie Hunter – anyone who is anyone has eaten at The Ivy. What makes it so much fun is that once you book a table, some of that fairy dust can rub off on you too – and that’s its magic.

The Ivy by Sue Lowry

The restaurant is celebrating 100 years of history from its humble beginnings as a small cafe launched in 1917 by Abele Giandolini in the midst of The Great War. Somewhat appropriately given the turmoil of the time, his business was named after a sentimental song popular with wartime sweethearts at the time – “we will cling together like the ivy”. Monsieur Abele, as he was affectionately known, also embraced the theatrical location of his restaurant and endeared himself to the theatricals by delivering meals to the dressing rooms of the theatres around him. It’s appropriate therefore that throughout this centenary year, there will be theatrical vignettes performed by today’s West End elite at the restaurant.

The Ivy by Sue Lowry

This landmark now boasts its very own Green Plaque, will be launching their own limited edition Ivy Gin in April together with a new book on its history in June whilst in the kitchens and the sparkling new bar, there are cocktails and menu items that are clearly inspired by 100 years of history. There’s even an opportunity to dine at The Ivy for their ever-popular pre and post theatre menus at just £19.17 until March. It’s a London must-visit for sure.

Contributor: Sue Lowry – Magellan PR, a boutique travel PR company.

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